admin SITARA SS’22
Pink Peacock Couture crafts the new-age bridal essentials steeped in vintage opulence
Drawing inspiration from the regalia of Indian heritage – vintage costumes, Art Deco architecture and larger-than-life archives of books, Pink Peacock Couture’s Spring Summer 22 offering titled, SITARA pens a love letter to the uninhibited joy of festivities, weddings and celebrations, which bring families and friends together.
In an attempt to capture the emotion and energy synonymous with a joyous Indian wedding, SITARA features snapshots of shaadi celebrations featuring models, who play out their part as the coy bride, dapper groomsmen and their boisterous entourage. Featuring a diverse array of models, the campaign celebrates the label’s inherent ethos of body positivity, inclusivity and age-lessness.
Setting an upbeat and exuberant mood for the post pandemic weddings, the design house celebrates the spirit of maximalism by artfully scaling up its core signature motifs. Reconciling its painstakingly realised hand embroideries with a modern global touch, the collection is a meeting point between the past and the present. Rooted in tradition but styled with an of-the-moment approach, the ensembles realised in a luscious palette of teal, marigold, coral, red and yellows are offset with muted neutrals. Tone on tone embroideries, visually arresting surface texturing and a focus on weightlessness of ensembles define this luminous outing.
The 3-D embroidered rose gold embellishments, shine-on tactile tassels lend a hint of drama to the ensembles crafted in satin organza, dupione soft tulle and tabby silk.
Talking about the collection, Masumi Mewawalla, Founder, Pink Peacock Couture shares, “With our trademark rose gold, statement-making embroidery techniques, we aim to redefine bridal dressing in India and let our beautiful Indian women feel truly special and have fun on the most significant day of their life. Moreover, we want them to look and feel impossibly chic and glamorous.”
Interestingly, the poetic cross-medley between geometric composition and stunning rose gold embroidery is what makes the collection a treasure-trove for brides looking for collectible heirlooms.
The label has always been an epitome of high-octane theatrics and youthful silhouettes, and with this outing, it takes its design narrative of easy, effortless style forward.
PINK PEACOCK COUTURE X SITARA SS’22 X COLLECTION LAUNCH